Bianca Shugg has been appointed to restructure the digital capabilities of regional radio group Grant Broadcasters.
As group general manager - digital for the Grant Broadcasters Group, she will bring together digital leadership group to include group online content, digital production – Sparx, network websites and development and digital AdOps.
"We have an incredibly strong digital resource here at Grant Broadcasters and the restructure will bring extra focus on collaboration across teams and utilise the strengths of all digital members to increase our output both internally and externally," says Shugg.
"We have already launched a number of initiatives from helping clients through the challenges of a COVID-19 crisis by offering a simple and cost-effective local e-commerce solution to a total redesign and platform change to our 60+ station websites.
"The combined strength of radio and online is well known to savvy local advertisers and we will be able to extend this message across all our local markets.”
Grant Broadcasters CEO Alison Cameron: “We are very excited about what the future holds for our newly aligned team and how we can work more effectively with content, sales and management to increase our digital footprint."
Shugg, who will report to Cameron, from July 1 and the digital leadership team are currently working on the mechanics of restructure, with particular focus on the product suites, workflows and processes.
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