Kerrie Spaargaren GRAFFITI
Independent brand experience agency GRAFFITI has revealed a new brand identity and positioning as it approaches its 21st birthday, with the tagline "make your mark and make it matter".
The rebrand reflects an evolution beyond pure experiential marketing to offer creative strategy, integrated campaigns, content and social, expressing what the agency calls a more comprehensive vision of how consumers experience brands.
"We have always believed in the power of in person, and will continue to put activation at the heart of what we deliver," said founder and managing director Kerrie Spaargaren.
“But in the pursuit of making deeper and more enduring connections with the people who matter most to our clients, we've reframed 'brand experience' as a more holistic, multi-channel approach to solving their business challenges
The agency says measurement and return on investment are central to how it helps clients make their mark.
"We're driven by the imperative that the most powerful work exists at the intersection of creativity and effectiveness," Spaargaren said.
GRAFFITI was founded in 2004 and is female-founded and fully independent, with Spaargaren remaining at the helm as the agency enters its third decade.
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