Creative agency Yakkazoo has hired Oliver James to lead its newly formed business department as head of client engagement.
James has previously worked with clients across government, technology, pharmaceutical, automotive, property, finance, media and fashion.
He joins the team after two and a half years at GPJ as head of growth and development for the company working with some of the world’s biggest brands.
He says the strategic content creation of Yakkazoo combined with the ecosystem at parent company Venetian Media Group (VMG) was a massive draw card, making him feel secure transitioning into a new role at a time where there is significant uncertainty in the industry.
“Our industry has been forced to rethink many of its core face-to-face offerings. I felt extremely confident making the move to Yakkazoo, as the team’s holistic approach to experiences and content, merging digital, physical and virtual experiences is ahead of the pack considering the direction the industry is moving in,” James says.
“Over my time working in larger organisations across a number of areas including logistics sales and production, I’ve built a strong understanding of the end-to-end process for clients. I’m excited to bring my experience to the Yakkazoo team and head up the growth strategy for the new business development division."
Yakkazoo works with a range of brands including as Salesforce, Destination NSW and Sydney Opera House and has also undertaken a creative project that supports mental wellness across the full spectrum of the creative industry.
“This newly created role and division proves our confidence in Yakkazoo’s ability to deliver and firms up our growth strategy for 2021," Yakkazzo managing director Mark Barrett says.
"Oliver is a fantastic new addition, able to bring a young, fresh point of view to help the agency reach new markets and expand our current portfolio of clients."
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