Government’s $24m COVID-19 vaccine campaign begins

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 27 January 2021
Department of Health

The federal government has launched a $23.9 million campaign to encourage Australian to get the COVID-19 vaccine.

The push comes after the Pfizer vaccine was approved for use in Australia by the Therapeutic Goods Administration, with the roll-out to begin in mid-February.

Health minister Greg Hunt says the campaign will keep people informed and up-to-date with the process as vaccines become available.

“From the start of the pandemic, the COVID-19 campaign has been a trusted source of information for the community,” Hunt says.

“The new vaccine campaign will build on this, providing timely, transparent and credible information to all Australians.”

The campaign will run across TV, radio, press, digital, social, mobile, search and out-of-home.

The first phase of the campaign will focus on explaining the approval process behind the vaccine to boost the community’s confidence.

The second phase will provide information on how the vaccine will be rolled out, and the third will inform people where to get vaccinated and their dosage requirements.

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