GoTransit Media Group has secured exclusive advertising rights for Big Bus Sydney, the open-top double-decker sightseeing network operating across the Sydney Opera House, Harbour Bridge, Bondi Beach and Darling Harbour routes.
Heineken is the launch campaign advertiser for the new partnership.
"This is another strong win for GoTransit as we continue to invest in premium, high-impact advertising assets," said Kirrily Hirst, director of sales at GoTransit Media Group.
"Big Bus Sydney offers brands a highly visible, mobile platform in one of Australia's most sought-after markets."
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