Got2B.
Hair styling brand Got2b has announced its return as the Official Hair Styling Partner for Mardi Gras 2026. Marking its second consecutive year in a campaign via Wavemaker.
This initiative was delivered in close collaboration between Wavemaker and WPP Media Sport & Entertainment, leading strategy and partnerships, and Maverick.
"We are absolutely thrilled to deepen our commitment to self-expression and inclusivity being the Official Hair Styling Partner of Mardi Gras for a second year," said Got2b brand manager, Helena Ramirez.
"Our brand ethos, 'For whoever U want 2 B!', perfectly encapsulates the spirit of Mardi Gras – a vibrant celebration of individuality, self-expression, and the incredible LGBTQIA+ community.
"This year, we're going bigger and better, bringing even more opportunities for everyone to showcase their unique style and truly shine."
The brand has also enhanced its Fair Day Experience. Got2b’s glitter styling station returned with a new Rainbow Runway.
"Having Got2b return as our Official Hair Styling Partner for a second year is incredibly exciting, and we are particularly thrilled to see their expanded presence," states states Jesse Matheson, Sydney Gay and Lesbian Mardi Gras CEO.
"Their dedication to fostering individuality and self-expression aligns seamlessly with Mardi Gras' core values. Got2b's activations, from the Rainbow Runway to their inaugural parade float, will undoubtedly add an extra layer of sparkle and empowerment to our celebrations, ensuring our community feels their absolute best."
Wavemaker content & partnership manager, Daniella Kinda said Got2b’s energy is a perfect match for Mardi Gras: bold, unapologetic and full of personality.
“We’re excited to help power their bigger‑than‑ever presence in 2026, bringing together creativity, culture and community," said Kinda.
"At WPP Media, we believe media is everywhere and in everything, and when brands show up in the right cultural moments with intention, the opportunities for connection are limitless.
"Got2b’s expanded partnership this year is exactly the kind of energy and self‑expression we love to help bring to life through our Sport & Entertainment capability."
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