Google has responded to the interim report of the digital advertising services inquiry by competition watchdog the ACCC.
A Google spokesperson says the global digital platform has engaged constructively with the ACCC:
"Every day, Google’s ad technology helps businesses connect with customers and publishers reach new audiences, creating new growth and revenue opportunities for them.
Ad tech is a competitive market with low barriers to entry. There are many companies, large and small, working together and in competition with each other to power digital advertising across the web, each with different specialties and technologies. Google is just one of these many players, and we’ve made it easier for others to choose who they want to work with.
Google has made significant efforts and investments in innovation and promotion of a healthy ad tech ecosystem, and we always aim to do so in a way that balances the interests of users, advertisers, and publishers.
This includes creating privacy-enhanced measurement solutions, developing major innovations in auction technology, and participating in industry initiatives designed to foster the long-term viability of an ad-supported digital advertising ecosystem.
We’ll continue to participate constructively in this process as the ACCC’s Ad Tech Inquiry continues.”
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