Google's new user controls to determine which ads are served up

By AdNews | 13 May 2022
Credit: Joshua Earle Unsplash

Google has announced privacy and security initiatives, including controls for ads privacy settings. 

“We want to make it even easier for you to control the ads you see," according to the Google Australia blog.

"Towards the end of this year, we’ll launch more controls for your ads privacy settings: a way of choosing which brands to see more or less of, and an easier way to choose whether to personalise your ads. 

“My Ad Centre gives you even more control over the ads you see on YouTube, Search, and your Discover feed, while still being able to block and report ads. 

google ad control

“You’ll be able to choose the types of ads you want to see — such as fitness, vacation rentals or skincare — and learn more about the information we use to show them to you.

And Google is giving more control over how the world sees you online.

Google: “When you’re using the internet, it’s important to have control over how your personal information can be found.

"With our new tool to accompany updated removal policies, people can more easily request the removal of Google Search results containing their contact details — such as phone numbers, home addresses, and email addresses. 

“This feature will be available in the coming months in the Google App, and you can also access it by clicking the three dots next to individual Google Search results.”

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