Google's Australian small businesses campaign via Emotive

Chris Pash
By Chris Pash | 25 October 2021

Google launched a campaign highlighting its support for Australian small businesses, and the people behind them, via Emotive.

The digital platform helped 1.3 million small businesses to connect last year with customers, digitise and grow. And when Google helps small businesses grow, their people grow as well.

That’s the message in a campaign created by Emotive and directed by UNCLE at AIRBAG.

The campaign tells the stories of employees from three small businesses - Henry from Tom’s Outdoors, Enrico from DRNKS and Bek from Buone Notti Backyard Glamping - and shows how they have each benefitted in their own careers and through the pandemic, thanks to the businesses they work for growing online.

Rupert Taylor, Emotive creative director: “Business-centric campaigns usually tell the story of the founder, how they overcame adversity, grew the business, and now they’re successful, so it was great to tell the stories of the people who work for the businesses, featuring real people, and how growth has been good for their lives too.”

Richard Flanagan, director of business and brand amrketing, Google Australia: “The challenges the past 18 months have brought to Australian small businesses, and the people they employ, have been immense.

"We’re really proud to bring this work to life at a time when Australia is reopening. Work that heroes the stories of three Australians who have each been positively impacted by the fact the business they work for grew with a bit of help from
Google’s products and tools.”

The national campaign launches today and will run across digital, print and OOH.

Client: Google Australia
Director of Business & Brand Marketing: Richard Flanagan
Brand Marketing Manager: Rebecca Mason
Brand Marketing Manager: Katy Pilar
Head of Brand Studio APAC: Claudia Cristovao
Creative Agency: Emotive
CEO: Simon Joyce
Manager Partner/Head of Strategy: Michael Hogg
Senior Strategist: Anna-Claire Clendon
Business Director: Monika Vidovic
Creative Director: Rupert Taylor
Art Director: Amanda Alegre
Senior Producer: Petra Valent
Editor: Alex Guterres
Production Company: Airbag
Director: UNCLE
DOP: Aaron McLisky ACS
Managing Partner: Adrian Bosich
Executive Producer: Martin Box
Producer: Karen Sproul
Sound: Electric Sheep Music
Musical arrangement: Helena Czajka
Senior Sound Designer: Joe Mount
Executive Producer: Kate Stenhouse

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