Credit: Micheile Henderson via Unsplash
Global out-of-home advertising expenditure reached USD $54.2 billion in 2025, up 15% from 2024, according to the World Out of Home Organization's 2026 Global OOH Expenditure Report.
The figure equates to 5.1% of global adspend, with spend forecast to rise to $56.4bn in 2026.
The report draws on more than 100 responses across 85 territories, accounting for 95% of global GDP, and extends a continuous data set running back to 2019 that tracks OOH investment alongside local economic conditions and the growth of digital out-of-home (DOOH).
WOO president Tom Goddard said the data gave the industry a clear picture of its trajectory.
"We now have irrefutable evidence of a mature legacy medium making its way progressively in the digital age, enabling us to face whatever challenges the future will undoubtedly bring," Goddard said.
APAC accounts for 55% of global OOH spend at $29.7 billion, ahead of North America ($10.3 billion), Europe ($10.2 billion), Latin America ($2.9 billion) and Africa ($1.2 billion).
China leads the top 10 markets at $18.2bn, followed by the United States ($9.5bn), Japan ($3.2bn), the United Kingdom ($1.85 billion), Germany ($1.71 billion), France ($1.47 billion), Brazil ($1.33 billion), South Korea ($1.04 billion), Australia ($0.91 billion) and Italy ($0.85 billion). Brazil (+12%), China (+9%) and South Korea (+8%) recorded the strongest growth in share of total media.
DOOH expenditure rose to $25.5bn in 2025, equivalent to 47% of all OOH revenue, and is forecast to reach $28bn in 2026, 49% of total OOH spend, overtaking static for the first time. APAC leads DOOH investment at 55.7% of OOH revenue, ahead of Europe (41.3%), North America (36.9%), Latin America (27.7%) and Africa (18.0%).
Programmatically traded DOOH reached $2.1bn globally in 2025, or 8.4% of total DOOH revenue.
WOO has commissioned an independently audited survey of leading global SSPs, in partnership with PwC, to capture this activity more consistently.
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