Global adtech company MediaDonuts is opening an Australian office based in Melbourne.
The Australian market will be spearheaded by James Diamond, who has spent his career working in both supplier and client-side adtech and martech roles.
MediaDonuts originated in Belgium in 2010 and has expanded throughout the APAC region over the last four years.
MediaDonuts managing partner Pieter-Jan de Kroon says the business has partnerships with media platforms such as Twitter, Spotify, TikTok, Tinder, Webtoon and Activision Blizzard.
In addition to its media representation business, it also offers digital performance solutions using its technology stack that the company has been developing and enhancing over the past 10 years.
"We enable brands to build blue ocean digital media strategies focussed on new, fast-growing platforms to connect with Gen Z and millennial audiences in a more authentic and unique way," de Kroon says.
"This drives superior engagement and increased return on ad spend. We look forward to partnering with agencies and brands in Australia to unlock the true potential of these platforms."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org