Iconic disinfectant brand Glen 20 has launched a new national TV campaign in partnership with Meals on Wheels Australia.
Meals on Wheels is a not-for-profit organisation which delivers more than 14.8 million meals per year to the country’s elderly, and has seen a significant increase in demand for its services, as a result of COVID-19.
In this new TVC, Glen 20 highlights the much-needed service Meals on Wheels provides to protect the wellbeing of Aussies and how in this time of crisis, it needs further support.
The TVC is part of a broader, purpose-led initiative where Glen 20 uses the power of its brand to encourage Australians to get behind the organisation during these challenging times.
Arnaud Sudre, marketing director at RB Hygiene ANZ, says the partnership builds on the brand's commitment to "create a cleaner, healthier world" - especially during the COVID-19 crisis.
“When ideating different ways our business could make a positive contribution to the community most vulnerable in this pandemic – the elderly – the synergies between Glen 20 and Meals on Wheels became very clear," Sudre says.
"As one of the country’s leading disinfecting brands, Glen 20 has been helping protect Aussies for generations, and so too has Meals on Wheels. While the means by which we achieve this may differ, we are motivated by a common goal and we are excited to partner with the Meals on Wheels team and do our bit to support them during this unprecedented period."
The simple, but emotive execution aims to drive much-needed donations for the organisation, which has felt the impact of COVID-19 in recent weeks.
“COVID-19 has had a significant impact on how we operate our services," says Sharyn Broer, president at Australian Meals on Wheels Association.
"Not only have we seen an increase in demand for meals, we have also faced hurdles as to how we can deliver them to our clients.
“We’re very pleased to be working closely with RB, and in particular Glen 20, to bolster our nationwide efforts to drive much-needed donations via above-the-line activity. It is a very generous offer and wonderful to have their backing as we try to overcome the many challenges the pandemic presents our organisation."
The activity is part of a corporate partnership between RB, the parent company of Glen 20, and Meals on Wheels Australia.
Earlier this month, the company announced a donation of $1 million worth of disinfectant products from across its health and hygiene portfolios which are being distributed to Meals on Wheels clients and the volunteers who support them, over the next eight months.
The TVC first aired on Sunday, April 12 and will run nationally.
Credits
Client: Glen 20
Partner: Meals on Wheels Australia
PR Agency: DEC PR
Media Agency: Zenith
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