GHO Sydney has hired Shruti Rai as Strategy Director.
Shruti was previously Head of Product at startup Greener, and has held senior positions at R/GA Sydney and Adrenalin Media.
James Legge, Strategy Partner at GHO: “As we continue to strengthen our offering across the entire brand experience, Shruti brings a powerful skillset to the agency. She’ll be an invaluable addition to the team in helping clients navigate uncertainty, both in the marketplace and their own organisations.”
Shruti has used design thinking on impactful, award-winning work for clients such as Toyota, Telstra, Cochlear, Disney+, Nike, Google, Unicef and Samsung, as well as advising startups, with a focus on EdTech and CleanTech.
Rai: “We know that Covid has dramatically accelerated digital transformation, so I’m excited to partner with our clients to help capitalise on this rapid transition. As a company that's rethinking the role that agencies can play, GHO provides the perfect opportunity to contribute my experience in designing, building and shipping user-centric products and services.“
Eithne McSwiney, Managing Director: “Having worked with us previously, we know that Shruti fits our philosophy of ‘Life’s short. Work with people you like’. “We're delighted that she’s joining us full-time, and we know what a fantastic contribution she’ll make to our clients’ businesses.”
GHO Sydney is a brand and experience design agency that works with a diverse range of clients, including Adobe, Allianz, Aware Super, Breville, CommBank, CommSec, Family Planning NSW, PetSure, and Schroders. Recent wins include Exchange for Change and Diabetes Australia.
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