Retailer Officeworks has appointed George P Johnson (GPJ) ANZ its strategic experience marketing agency, following a competitive pitch.
The agency will deliver key internal business events, including the annual Year Beginning Meeting and Awards Celebrations.
“The team synergy, creativity and understanding of our brand that was displayed throughout the pitch process, really set the GPJ team apart,” said Karen Harrison, Internal Communications, Events and Community Manager at Officeworks.
“We are looking forward to a successful partnership.”
Trish McNamara, head of integrated production at GPJ, said the agency co-creates the defining moments that ambitious brands such as Officeworks demand.
“Our focus is on curating impactful, memorable experiences that resonate deeply with audiences and catalyze lasting impact, extending far beyond a single event,” McNamara said.
“We look forward to a successful and impactful partnership with Officeworks in the Australian market."
GPJ is part of Project Worldwide, an independent, global network of wholly owned creative agencies.
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