Gawk Outdoor and oOh!media are ending their eight-year partnership.
The regional out-of-home advertising company is taking agency sales in-house, and ending an eight year relationship with oOh!media.
Agencies and advertisers won’t be able to book Gawk's 422+ static and 64 digital billboard faces through oOh! after January 12.
Gawk director Luke Course thanked oOh! for its support over the past eight years.
"It has allowed us to grow our business rapidly and we recognise their important contribution," he said.
"We are confident we will look back on them as our first serious girlfriend, but now it is time to play the field ourselves and have some fun."
Gawk has created a dedicated agency sales team to support the move.
Tim Stevenson steps up to the newly created role of group agency director.
Heidi Lawrie continues to lead Victoria as agency sales director.
Mitchell Madeley, Khayam Jeffrey (Sydney) and Sam Liistro (Melbourne) have joined as group sales managers.
Inese White and Akansha Sharma take on the reins as agency sales coordinators.
The team will work with agencies nationwide, providing knowledge of regional out-of-home and access to the network across regional south-east Australia.
Stevenson said Gawk had been the best-kept secret in regional out-of-home.
"oOh! was our first love, but we've built a talented team, the momentum and a large scale communications platform to flirt with the whole industry," he said.
Gawk's network spans 422+ static and 64 digital billboard faces across Victoria, South Australia and New South Wales.
In regional Victoria, Gawk commands an 80% share of roadside out-of-home.
In South Australia, Gawk operates the largest digital billboard footprint of any provider.
In regional New South Wales, Gawk has become the second-biggest operator, sitting just behind oOh! Media.
The company opened its first New South Wales office in Erina in July.
A Sydney office is due to open.
Gawk Outdoor was founded in 2018 by brothers Luke and James Course
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