Gawk acquires 40 billboard locations from Transad

By AdNews | 19 March 2024

Outdoor advertising company Gawk has acquired 40 billboard locations from outdoor media player Transad.

The locations are situated mainly across Regional Victoria, with a handful in Southern NSW.

All of the billboards included in this transaction are static, with Transad retaining ownership of their three digital billboard locations.

Gawk and Transad are committed to developing some new locations together in partnership – with several locations already in the pipeline.

Gawk director Luke Course said the company could not be more thrilled with this announcement.

“Reg and Michelle have been long-time friends and big supporters as we have grown our business. It is a huge privilege to be able to continue their legacy across Regional Victoria," he said.

Transad director Reg Qemal said Transad has enjoyed being part of the Outdoor Media growth in regional Victoria over the last 25 years with the long-standing support of oOh!media.

“We wish Luke and James and their team all the best for the future and look forward to working with Gawk as they continue their expansion," he said.

These billboards have been exclusively sold by oOh!media over the past 12 years. After settlement, the sales will be managed directly by Gawk, although oOh! Media will have access to the sites through their relationship with Gawk.

The Shepparton-based Transad has been built by Reg & Michelle Qemal. The transaction will close in July 2024, with both parties currently working together on a transition for the billboard assets.

It is estimated that Gawk’s market share of the roadside outdoor advertising market in Regional Victoria will be over 60% when this transaction closes.

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