Gary McCreadie exits Ugly after less than a year

Lindsay Bennett
By Lindsay Bennett | 8 May 2018
Gary McCreadie

Ugly creative partner Gary McCreadie is departing the M&C Saatchi-backed agency after less than a year.

Formed in April 2017, McCreadie started the agency alongside Hazelle Klønhammer and Ross Berthinussen.

Prior to Ugly, McCreadie worked at TBWA for three years and will now exit for another opportunity, AdNews understands.

Klønhammer says: "I will miss Gaz dearly as both a great friend and a great partner, but for reasons beyond Ugly he is looking for a different challenge."

uglyMcCreadie, Klønhammer and Berthinussen

Ugly describes itself as an “ideas company”, boasting a progressive model in comparison to traditional agency structures.

While partly owned by M&C Saatchi, Ugly maintains its independently led.

The agency released its first work in September last year for clothing brand Ozmosis, which encouraged people to show their scars from surfing or skating accidents.

Ugly also works with home loan provider, Uno.

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