GAMURS Group, the esports and entertainment media network that reaches more than 100 million gamers globally each month, announced the appointment of Alex Walker as vice president of content for the Asia Pacific region.
Walker joins GAMURS after more than six years at Allure Media and Nine's Pedestrian Group where he was Editor of Kotaku Australia which launched locally in 2007.
GAMURS works with brands such as McDonalds, Red Bull and Intel to engage audiences. Its agency services include Influencer Activations, Digital Advertising, Native Content and Sponsorships.
Before Kotaku, Walker produced content for the ABC’s technology and gaming verticals after freelancing for PC Powerplay, Techly, Escapist Magazine, Cybershack and games.on.net. He was one of the first reporters to dedicate his career to what is now a billion-dollar industry.
This newly created role will see Walker lead content creation and development for key GAMURS-owned titles in APAC, based in Sydney, when he starts on November 15. He will report to GAMURS’ Austin, Texas-based chief content officer Kevin Morris.
“With Alex’s extensive editorial experience and with a background in esports and gaming content, I couldn't think of a better fit for this position,” Morris says.
Riad Chikhani, founder and CEO of GAMURS, says Walker’s appointment signals the company’s commitment to world-class journalism and content for its global audiences amid another year of exponential growth for the business.
“Alex has a passion and enthusiasm for our brand and the content GAMURS creates. To have him join during a period of immense growth only further complements and strengthens our market-leading position in the arena of gaming, esports and entertainment,” Chikhani said.
Walker: “I remember when I first started covering Australian esports in 2003, back when esports didn't exist as a term and the idea of competitive gaming was very much in its infancy.
"It's been fascinating to see an Australian publisher that understands and loves esports and video games grow so quickly, and I'm thrilled to come on board and apply all this experience to help GAMURS grow even further. The company shares my vision for the potential for esports and the broader video game market, and I'm excited to see what we can build together."
Over recent years, GAMURS has made a number of acquisitions including We Got This Covered and Pro Game Guides joining Dot Esports, TouchTapPlay and Gamepur.
The recent acquisitions added a depth of coverage to GAMURS’ far-reaching portfolio, with 40 million monthly users across its publishing sites generating more than 100 million content views.
A recent report by Accenture estimates the gaming industry generated over $412 billion in revenue last year, eclipsing television and music with esports now a billion-dollar industry.
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