Chris Murphy.
Chris Murphy, former G Squared head of growth and The Hallway’s general manager, has launched Murphy & Company, a growth practice for venture-backed companies operating in deep tech and frontier technologies.
The practice targets what Murphy calls the "commercial translation gap": the distance between what technically sophisticated companies have built and what the market – customers, investors, government, partners and talent – can readily understand.
That gap slows growth by weakening fundraising narratives, makes sales harder, confuses partners and shortens the runway of companies carrying genuine strategic and commercial importance.
"Some of the most important technology being built in Australia right now is also the hardest to explain,” said Murphy.
“These companies have credible science, serious commercial potential and deeply capable teams, but their technical credibility isn’t always being communicated in a way less-technical investors and customers can readily understand.
“You can have the best technology or most innovative solution, but if the market can't understand what you've built or why it matters, the technology will not scale the way it should. In sectors like deep tech, this can be a missed opportunity for everyone, not just a business problem.
"Australia has no shortage of companies building at the frontier.
"But if those companies want to scale, attract capital, win trust and influence strategic markets, they need to become much better at translating technical advantage into commercial relevance. That's the work Murphy & Company exists to do."
Murphy & Company launches with Sydney-based deep tech company Atomic Tessellator as its foundation client.
It recently closed a AUD $11.3 million seed round led by Crane Venture Partners.
Atomic Tessellator has engaged Murphy to rebuild its commercial architecture.
“Murphy & Company has proven to be the missing link for our team as we look to scale our business,” said Atomic Tessellator founder, Alain Richardt.
“Chris’ ability to understand our technology and potential and help translate that into easy to understand touchpoints like our website and investor and sales collateral has been invaluable.”
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