G Squared appoints John Phung head of data and analytics

By AdNews | 8 April 2024
John Phung

Digital consultancy G Squared has appointed John Phung head of data and analytics in a newly created role.

Phung will lead G Squared’s data analysis and reporting capabilities in paid media, SEO and web, working closely with its consultants to provide insights for clients including maximising investment decisions with best practice attribution models across the entire digital marketing mix.

Phung previously worked at AKQA where he was lead data marketing specialist managing data driven strategies for marketing technology and communication programs. He also held senior roles at Digitas and Dentsu where he was national analytics manager for Amnet - the trading desk for Dentsu-Aegis network.

G Squared co-founder and director George Photios said Phung is hugely experienced and aligned with the agency's client ambitions.

"His broad skill set and background in data, analytics and tech platforms enable him to collaborate effectively with diverse stakeholders to deliver top-tier data-driven strategies and we’re delighted to welcome him to our team," Photios said.

Phung said the opportunities for leveraging data and analytics to drive meaningful results for G Squared’s clients is vast.

"Having worked for a number of large multinational networks in recent years, I’m looking forward to bringing my experience to one of the leading independent digital consultancies in the country," Phung said.

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