Fur Media, the pet-focused media channel, has expanded its veterinary digital out-of-home network to 300 screens.
Since launching last year, Fur Media has rapidly expanded its vet screens digital out-of-home network, adding an additional 100 screens in the past six months.
The network now reaches more than 3.1 million pet owners across Australia each month, with screens now on display in 300 high-traffic vet receptions in South Australia, Western Australia, NSW, Victoria and Queensland.
"Australia has always been a nation of pet lovers, and the rapid growth of our network is demonstrative of the demand," said Fur Media co-founder Nic Cann.
"Our digital out-of-home offering reaches a captive audience of pet owners in vet receptions, and with pet owners spending an estimated $21.3 billion on their pets each year, there is huge demand from brands looking to connect in meaningful moments."
Fur Media will continue to add screens across its network, with almost 200 set to be rolled out in the new year, with plans to hit 500 screens next year.
In the last 12 months, Fur Media's revenue has grown by 1,000% as brands look to engage with pet owners in the fast-growing pet industry.
Fur Media's growth has been backed by advertising partnerships over the past 12 months, including Mars Petcare, Elanco, Village Roadshow, RSPCA, Royal Canin, Bravecto, Swaggle, Lyka, Disney Plus and Kmart.
Late last year, Fur Media signed an exclusive sales partnership with Bondi Vet, one of Australia's most recognised pet brands.
The partnership sees Fur Media handle all advertising, media sales and distribution for Bondi Vet's social media and digital platforms, including YouTube, Facebook, Instagram and TikTok.
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