Laura Mason
Pet-focused media channel Fur Media Australia has appointed Laura Mason head of programmatic.
She has more than 20 years experience and joins the team from Calibre Talent, where she was head of growth.
Mason was also a member of the Interactive Advertising Bureau’s (IAB’s) digital out-of-home working group up until 2024, helping to drive initiatives for the growth of the programmatic out-of-home industry.
“As our business continues to expand its national ‘pawprint’, we saw the need to expand our rapidly growing programmatic offering,” said Fur Media co-founder Nic Cann.
“Programmatic accounts for almost 30% of digital out-of-home media spend, so we’re thrilled to bring Laura on board to lead the charge.
“Laura joins us with a wealth of knowledge in programmatic out-of-home and brings a professional, energetic stance and a track record for success to Fur Media – we look forward to seeing her take our programmatic offering to new heights.”
Mason said she is excited to join the team as the pet category in the media industry continues to grow.
“The pet category is booming, and Fur Media is leading the charge in connecting brands with one of the most passionate audiences in the country – pet owners,” she said.
“I am thrilled to be joining the Fur Media team, particularly at such an exciting growth phase for the business. I look forward to driving the programmatic roadmap – from technology integrations to agency outreach and revenue growth – to help Fur Media strengthen its position in the digital out-of-home sector.”
The company has reportedly seen a 200% increase in Fur Media’s vet partner numbers this year, with 200 screens to be launched next year.
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