FUJIFILM.
Fujifilm Australia has launched a day club experience to promote the new Fujifilm x half camera via We Are Difference.
‘The Moment Club’ will happen at the Baptist Street Rec Club in Redfern on Saturday, 12 July and requires attendees to leave their phone at the door.
“We’re committed to engaging the next generation of consumers, helping bring them into the world of Fujifilm while offering an opportunity to have fun and enjoy the moment with our new Fujifilm X half camera,” Fujifilm head of marketing, electronic imaging & optical devices division Leanne Hughes said.
“The Moment Club represents a long-term strategic commitment to audience and brand building – one that prioritises community engagement, creativity and channel activations that move beyond just paid spots and dots.”
The campaign launches across social, influencer, earned, paid and experiential and is led by We Are Different with support from BeA agency.
Promotion will be supported by DJ Alex Hayes, Bondi Lines and a partnership with Rolling Stone.
"We love our partnership with team Fujifilm,” We Are Different founder and director Stuart Terry said.
“They’re committed to creativity and channel experimentation, both of which are needed to engage the next generation of consumers.
“The Moment Club allows us to introduce this new generation to Fujifilm in a meaningfully different way.
"The campaign puts the consumer first with the brand and product a close second – ultimately driving deep engagement and brand love.
"The success of organic and paid reach metrics speak for themselves.”
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