Australia’s commercial television networks have called on government support to ensure the future of free-to-air broadcasting, warning of mounting pressures from global streaming platforms and outdated regulation.
Network CEOs and on-screen talent from Seven, Nine, Ten, WIN and Imparja will gather at Parliament House tonight for a showcase hosted by Free TV Australia.
The event aims to highlight the reach, accessibility and role of free TV as a source of trusted news and Australian content.
According to OzTAM’s Streamscape data, nearly 70% of television viewing time in Australia is still spent on free-to-air content.
Free TV CEO Bridget Fair said free-to-air remains central to Australian life.
“With around 20 million viewers watching free TV services every week, we are a fundamental part of the Australian way of life,” Fair said.
“Commercial television broadcasters spend $1.62 billion on Australian content annually and deliver over 25,000 hours of home-grown content, a commitment unmatched by any other platform.
“Our 390 news bulletins are watched by 11.4 million Australians each week, ensuring we have trusted local news that provides facts we can all rely on.
“But the future of these services is not guaranteed. We need the right policy settings to protect Australians’ right to free television services.”
A bipartisan Parliamentary Friends of Free TV group, co-chaired by Labor’s Tim Watts and Liberal Senator Jane Hume, will be re-established to support the industry.
Network bosses warned of growing threats to the model that funds free television.
Seven West Media CEO Jeff Howard said the industry remains dependent on advertising revenue.
“Commercial free-to-air television relies entirely on advertising revenue to fund the production of news, sport, and Australian content that our communities depend on,” he said.
“Any further regulation of advertising must be carefully considered and take this into account.”
Nine CEO Matt Stanton raised concerns about anti-siphoning laws.
“Right now there’s nothing to stop big tech and global streamers swiping up all streaming rights for our favourite sports,” Stanton said.
“They’re unregulated, unaccountable and have no interest in what unites us.”
Ten’s Beverley McGarvey called for long-term regulatory reform.
”The continued viability of free-to-air television is facing unprecedented challenges,” she said.
”We welcome the current suspension of the Commercial Broadcasting Tax and encourage its permanent removal to ensure the long-term sustainability of this vital service.”
Meanwhile, WIN CEO Andrew Lancaster pointed to the reliance on local TV in regional areas.
“Government support for infrastructure costs to maintain their connection is urgent and critical,” he said.
Imparja CEO Amy Graham also said remote communities depend on broadcast services.
“Broadcasting in remote and very remote communities is a unique challenge, but is an essential service for communities outside metropolitan and regional centres,” Graham said.
“Infrastructure and skills investment will ensure that these audiences continue to stay connected and actively participate in Australian cultural and democratic life.”
The showcase will be hosted by Ally Langdon (Nine), Matt Shirvington (Seven) and Julia Morris (Ten).
Prime Minister Anthony Albanese, Communications and Sport Minister Anika Wells and other parliamentary leaders are expected to attend.
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