Free TV launches new ad advice initiative, ClearAds

Josh McDonnell
By Josh McDonnell | 3 June 2019

Free TV Australia has launched ClearAds, the new brand for its Commercials Advice division (CAD).

The new ClearAds brand identity follows the transformation of CAD over the past two years to deliver "greater customer focus and a faster and simplified service", as well as other improvements to the advertising and media sector.

Free TV Australia CEO Bridget Fair says CAD is taking its service offering to "the next level" and that it’s time to adopt a brand that better reflects its improved and "customer-centric" services.

The ClearAds name, brand image and website were developed by CRE8IVE, a multi-disciplinary agency that specialises in branding, design, media, print, branding and digital.

"The first step in our transformation was to ask our clients what was most important to them. What they told us has guided a complete reworking of our operations – an easier online interface, faster turnaround times and a new website that is simple and easy to use while still retaining the trusted and reliable advice for which CAD was famous.

Free TV Australia director of commercial operations Alison Lee added that ClearAds works in partnership with Free TV's clients and was about highlighting its focus on making a complex process clear and simple.

“ClearAds is a trusted adviser to the media and advertising industry, providing vital classification and information services advertisers, agencies and production houses for television commercials and infomercials," Lee says.

“The key improvements over the past two years have included faster turnaround times for reviewing and approving commercials and the introduction of our Fast Track services including Red Hot, Rush Hour and Express.”

During a review process, Free TV also introduced new training services for agencies and networks.

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