frankie launches Studio Frankie

By AdNews | 5 February 2026
 

Magazine publisher frankie has launched Studio Frankie, a creative and branded content division offering brands strategic concept development, original content creation and multi-platform campaigns.

Built on frankie's 20-year legacy in culture, design, fashion and creativity, Studio Frankie offers a full-service approach to storytelling, from strategic concept development through to partnerships and production.

Studio Frankie has collaborated with brands including Marimekko, Up Bank, Blundstone, Uniqlo, Jurlique, Adobe, L'Oréal, Merry People and Bendigo Woollen Mills, delivering campaigns that blend frankie's voice with brand integration.

"At frankie we've been creating cross-platform branded content in a truly original way that makes our audience smile and drives real-world client results for many years now," said frankie partnerships director Claire Mullins.

“With the launch of Studio Frankie we're excited to broaden our offering to creative services for clients big and small.

"Leveraging our expertise to help clients with brand identity and assets, covering everything from original content for owned channels, packaging, photoshoots and more, was a natural next step for us."

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