Swiss watchmakers Franck Muller have appointed MAXCo.LAB as the brand’s agency of record for the Australian market.
Working in collaboration with the Franck Muller regional team in Singapore, MAXCo.LAB will manage public relations, media advertising and prestige events for Franck Muller in the Australian market.
This strategic appointment will see the agency supporting Franck Muller collection launches with elevated brand awareness and storytelling, as well as strategic counsel on best-in-class delivery for Australian media campaigns and premium events.
As part of the increased investment in this key strategic territory, the agency will highlight the product assortment in Australia within Franck Muller’s Melbourne boutique as well as other points of sales, set to open shortly beyond the state of Victoria.
MAX NETWORK CEO & founder, Lynette Phillips, said MAXCo.LAB thrives on collaborating with visionary brands to craft unparalleled experiences and amplify brand resonance within the Australian market.
"Our passion for innovation and strategic prowess will undoubtedly propel us to new heights, together," she said.
The appointment begins this month ahead of a new collection launch in late September and a series of events and immersive media showcases to come in November 2023.
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