Foxtel Media has announced new advertisers for the FIFA Club World Cup 2025, including Gatorade, Smith’s chips and Hungry Jacks.
DAZN holds the international rights for the tournament and, having recently acquired Foxtel Group, has opened the door for Kayo Sports, BINGE and Foxtel to broadcast the cup.
All 63 matches are broadcast live and in high definition for Kayo Sports and Foxtel subscribers as well as globally on DAZN.
Coverage includes a dedicated 24/7 channel that is available on Kayo Sports, Foxtel and BINGE, as well as highlights packages and minis from each of the matches and supplementary programming about the tournament.
The FIFA Club World Cup 2025 runs for 30 days, featuring four matches per day from June 14-26, two matches per day throughout the round of 16 and quarterfinals, the semifinals on July 8-9 and final on July 13.
Foxtel Media head of strategy, advertising go to market, Caitlin O’Meara said it has been a fast transition getting DAZN content onto Foxtel Group platforms.
“There are already exciting new opportunities as a result of the acquisition,” she said.
“Foxtel Group now has the largest sport rights lineup in the world, with a unique portfolio of purpose-built platforms including 10 million monthly reach across Kayo Sports, BINGE and Foxtel, reaching an audience of 12 million across socials.
“While Connected TV remains the preferred way for fans to watch sport, our sports offering goes beyond the big screen - available via laptop and mobile, as well as out-of-home viewing. Our social coverage also keeps fans engaged 24/7.”
PHD Sydney head of media partnerships Emma Wood said FIFA has selected a singular broadcast partner to globally distribute an event on this scale for the first time in their history.
“We see this as a fantastic opportunity for brands to capitalise on high attention moments in a more streamlined way, with packages built across Foxtel Media’s entire platform,” she said.
“This truly aligns with our Intelligence Connected mission at PHD, helping our clients show up meaningfully during these high-impact cultural moments.”
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