Foxtel rolls out the next phase of its channel refresh strategy

Josh McDonnell
By Josh McDonnell | 7 November 2019

Foxtel has rolled out the next stage in the major refresh of its entertainment and movies channels with the December 17 launch of two new FOX-branded Entertainment channels – FOX Sleuth and FOX Sci-Fi.

The announcement of the new, exclusive to Foxtel channels was made at tonight’s red-carpet event to mark the premiere of Foxtel’s new entertainment and movies line-up.

FOX Sleuth and FOX Sci-Fi add to Foxtel’s seven new and existing FOX-branded entertainment channels: FOX One, FOX Funny, FOX H!TS and FOX Crime which aired for the first time today.

The modifications to the pay-TV's channel structure were announced earlier this year and have been part of several ongoing changes within the business, which also included a refreshed sales and marketing division and new platform software that integrated streaming giant Netflix.

“The all-new line-up creates a distinct group of channel propositions and personalities that make Foxtel more accessible for viewers and provide us with more supplier flexibility to bring the world’s best content to our customers," Foxtel executive director television Brian Walsh says.

"They also strengthen our long association with the FOX television brand and confirm Foxtel as the brand’s exclusive home in Australia."

Foxtel’s refreshed line-up also extends to Foxtel Movies channels with 11 dedicated movie channels including a new family movie channel Foxtel Movies Kids, Foxtel Movies Ultra HD channel and over 1,000 movies which will continue to be available to stream on-demand.

The announcement of the two new Foxtel channels follows today’s joint announcement with NBCU of a new multi-year content agreement which includes key scripted content for Foxtel’s suite of FOX-branded channels.

Foxtel has also made changes to its streaming capabilities, scrapping its Foxtel Now app in favour of merging existing account holders onto its GO platform.

The pay-TV network's media sales house, Foxtel Media (formerly MCN) has also been launching new advertising inventory, as it looks to create closer alignment with its parent company.

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