Foxtel Media has signed 12 brands as sponsors for the 2023 NRL season starting March 2.
Sportsbet, McDonald’s, KIA, KFC, VB, McCain, Ford, Red Rooster, Harvey Norman, Chemist Warehouse and Telstra are the 2023 season game day sponsors, with Westpac coming on as the 2023 Fox League Super Saturday Naming Rights partner.
Westpac will partner with Fox League to produce a dedicated Women’s Rugby League entertainment program, while Fox League will be amplifying the “Westpac Red Zone” across all platforms in season 2023.
The 2022 NRL season became the number one performing season across Foxtel Group platforms, achieving an 11% YoY growth in audience as Kayo Sports averaged more than 100 million minutes of NRL streamed weekly.
Kayo Sport’s subscriber count is at now more than 1.13 million - an 11% increase from last year.
Martin Medcraf, director of sports sales and brand partnerships at Foxtel Media, said: “With our world-class technology, we always bring avid fans one step closer to the action with greater insights, expert commentary and deep analysis.
"We continue to commit to no ad breaks in live play, and command exclusive rights to all matches on Super Saturdays. This means that brands will be able to reach a massive cross section of dedicated NRL fans who are flocking to our services.”
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