Foxtel reveals sponsors for 2019/20 cricket season

Josh McDonnell
By Josh McDonnell | 24 October 2019

Foxtel Media (formally known as MCN), has announced the 2019 - 2020 Fox Cricket partners led by major names including Toyota, McDonald's and Harvey Norman.

Other brands returning and joining the sponsor line up  include Bunnings, Alinta Energy, XXXX (LION), Bet365, ahm, Specsavers and Maytronics.

Eight of the partners have returned after the successful 2018-2019 season, with ahm and Specsavers joining the line-up for the first time this year.

All partners will be executing integrations across Fox Cricket’s digital and broadcast assets.

"The huge success of the channel last year has proven the strength of our integration model and the power of Fox Sports broadcasting," Foxtel Media sales and brand partnerships director Martin Medcraf says. 

"This year we have lots more broadcasting innovations up our sleeve to enhance, and not interrupt the viewing experience, and our partners have come on board to be part of our new advertising approach.

Foxtel says one of the biggest innovations in cricket broadcasting ever will be launched this season via new Smash Factor technology.

Smash Factor will send bat data in real time from a sticker/sensor placed just below the bat handle via Bluetooth to a specialised box housed in the base of the stumps. It will provide information to commentators and viewers such as bat speed, launch angle and the power of shots.

“The support from our advertisers has been overwhelming this year thanks to our proposition to continue to connect brands with fans through the shared love of cricket, on any device, in premium integration environments," head of Fox Sports, Peter Campbell says.

"Last year, we invested in building advertising opportunities that weaved our partners advertising messages into the very fabric of the broadcasting experience, and the response from our viewers was hugely positive."

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