Harvey Norman, KFC and Westpac have been named top-tier sponsors for the NRLW 2025 season on Foxtel.
Foxtel reports a 38% year-on-year lift in NRLW viewership from 2023 to 2024, as brands lock in major sponsorships for the 2025 season.
Harvey Norman returns for a second season as naming-rights partner of the NRLW on Fox program. The partnership includes in-studio branding and branded graphic swipes, along with exclusive ownership of key broadcast segments and full-time game highlights.
KFC owns naming rights for live game day hostings, which also includes in-studio branding and branded graphic swipes and exclusive ownership of key broadcast segments.
KFC also sponsors the halftime segment and the try conversion premium graphic. Andie Robinson from the Canterbury Bulldogs will also feature in the KFC Player Interview segment on the NRLW on Fox show.
Westpac owns the premium Westpac Redzone Tackle Opp 20 graphic and ‘Bringin’ the Footy’ graphic.
They will also feature in four player interviews and content on NRLW on Fox, featuring Olivia Kernick, Keeley Davis, Yasmin Clydesdale and Chelsea Lenarduzzi.
All three sponsors will receive VIZ pull throughs featuring custom branded messaging and shared billboards across live games and NRLW on Fox.
Foxtel Media head of sport, Sydney, Jackson Forbes said women’s sport has become more popular in recent years.
“The NRLW is no exception, and with the help of our NRLW on Fox program we’re working with brands that are keen to continue building profiles for these athletes and bring them closer to fans,” he said.
‘The NRLW has established itself as a standout fixture on Australia’s sporting calendar and the successful expansion coupled with our unmatched coverage has been key in driving this growth.
“Our research shows that viewers of women’s sport are among the most engaged, with four in five recalling brands featured in women’s codes, making it a uniquely powerful space for influence.
“As the leading sports broadcaster and home to 80% of women’s sport content, we’re committed to growing all codes and delivering code-relevant talent to connect with fans in a meaningful way.”
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