Nev Hasan.
Foxtel Media has become the exclusive advertising sales partner for DAZN-owned Australian YouTube sports channels.
Brands will be able to target specific DAZN-owned Australian YouTube sports channels including Fox Cricket, Fox League, Fox Footy, Fox Sports Australia and Kayo Sports.
The expanded footprint complements DAZN and Foxtel Media's digital capability, extending the fan journey from live broadcasts on Kayo Sports and Foxtel to post-game recaps and mid-week content on YouTube.
DAZN's Australian YouTube channels have a combined reach of 2.4 million and collectively deliver more than 600 million views, with total views growing 200% in the 2025 calendar year.
Fox Cricket is the top-performing channel with more than 75 million annual views through long-form highlights from Australian internationals to the IPL.
Fox League generates 49 million views a year through shows including Sunday Night with Matty Johns and Fletch and Hindy.
Fox Footy has 18.6 million views annually through AFL discussion programs including AFL 360, The First Crack and On The Couch.
Nev Hasan, chief sales officer at Foxtel Media, said the partnership extends the company's sports offering beyond the paywall.
"As part of DAZN, we see every day the extraordinary power sport has to connect and inspire fans,” he said.
“This partnership takes our sports offering beyond the paywall, opening new playing fields for brands to tap into that passion in a trusted, brand-safe environment.
"By combining YouTube's scale with the targeting capabilities across the DAZN's Australian digital ecosystem, we're giving advertisers another powerful tool to amplify campaign performance and maximise return on investment.”
Chris Ledlin, sports, TV, news country lead at YouTube Australia, said Foxtel Group and DAZN had built an engaged community on YouTube.
"Foxtel Group and DAZN's world-class sports production has built an incredibly passionate, highly engaged community on YouTube,” he said.
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