Foxtel Media (formally known as MCN), has appointed a new Brisbane sales director, Kat Frost. Frost replaces Kevin Hearn who leaves the business at the end of the year after 13 years’ with the business.
Frost joins Foxtel Media with over 20 years’ experience in the Brisbane media industry, working in both publisher and media agency roles.
Starting her career with Zenith, Mediacom and Junior, she made the move to sales and over the last 14 years she has worked in leadership roles at Nova Entertainment, most recently as their Brisbane sales director, and at outdoor media owner ODNA as sales director.
"Foxtel Media’s innovation and evolution of advertising formats is a reflection of their commitment to connecting viewers and advertisers in meaningful and impactful ways," Roddick says.
"I am thrilled to be given this opportunity to make a significant impact to future growth and revenue success, and look forward to hitting the ground running.”
Reporting to Foxtel Media chief sales officer, David Roddick, she will be responsible for leading the Brisbane sales team and taking the business’s value proposition to market.
With a range of advertising formats already in play, Frost will be a key member of the national sales leadership team, helping shape the Foxtel Media strategy in the increasingly competitive media landscape.
"Kat’s strong focus on the customer and passion for innovation, plus deep expertise across her local market, makes her a perfect fit for the future direction of our business," Frost says.
"Her publisher and agency background will bring new perspective to the role, helping Brisbane advertisers experience new opportunities across the Foxtel platform.”
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