Andrew Molan and Varun John. Credit: Foxcatcher
Foxcatcher has launched WorldView Atlas AI, an intelligence layer integrated into its WorldView media platform, with internal data showing efficiency gains of up to 70% in daily operational workflows.
The Melbourne-based programmatic trading business says the tool uses agentic workflows to semi-automate campaign setup, implementation, and reporting, freeing traders to focus on strategy and optimisation.
Real-time performance signals generate proactive recommendations, helping brands optimise spend and scale campaigns.
The system operates as a controlled execution layer under specialist supervision, with all strategic decisions remaining human-led.
Andrew Molan, Foxcatcher head of technology, said the launch was a natural progression for the platform.
"By automating a significant portion of operational workflows, we've empowered our traders to focus on strategic optimisations that directly drives campaign performance," Molan said.
Varun John, Foxcatcher general manager, said the efficiency gains had allowed teams to concentrate on client outcomes.
"They've allowed our teams to concentrate on what matters most; delivering and improving upon our clients' KPIs,” John said.
“By reclaiming significant internal capacity, we're better positioned to provide deeper, more proactive support.”
Foxcatcher plans to extend Atlas AI capabilities to agency partners, adding sentiment pacing models, audience curation, and activation tools.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.