Gin distillery, Four Pillars, have released Wild Isle Gin in the Distiller Series in a campaign via creative agency Weave.
Weave was tasked with designing Wild Isle’s label and developing art direction for product photography to launch the gin.
“The Four Pillars Distiller Series has always been about collaboration and creativity, not just in the gin, but in the way it’s brought to life through design,” said Weave’s creative director Darren Song.
“We wanted the label to capture a sense of discovery to reflect NZ’s Great Barrier Island where the gin’s key botanicals originated from.
“Weave has built on the premium, collectible legacy of the Distiller Series to create a label that felt true to Island Gin’s community values and sense of place, while remaining unmistakenly Four Pillars.”
Wild Isle Gin combines Four Pillars and distilling partner, Island Gin, a distillery based on New Zealand’s remote Great Barrier Island.
Wild Isle Gin will be available through the Four Pillars Gin website and distillery from September 18.
“Our Distiller Series is one of our longest-running series and Weave has been our creative partner across all six gins now,” said Four Pillars brand manager Millie Friend.
“Each gin is unique to the distilling partner and their home, botanicals and techniques, and Weave take all of that information and inspiration and translate it into truly distinctive labels.
“The art direction extends the story beyond the label, allowing us to communicate it through the beautiful photography that is a key part of the Four Pillars brand."
Agency Credits
Creative Director: Darren Song
Illustrator: Erica Lee
Production Director: Matt Bowman
Account Director: Ashley Ng
Photographer: Tomas Friml
Stylist: Marsha Golemac
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