Four brands and their agencies have been shortlisted in the 2026 SBS Media Sustainability Challenge.
They will now go to formal pitching to win $500,000 in advertising inventory for the best TV creative that promotes sustainable behaviour and environmental consumer practices.
The winning ad will also receive consulting services through Sustainable Screens Australia to help ensure it meets best practice for sustainable production.
The shortlisted brands and their creative agencies are: Enigma for Mobile Muster, Focus Creative for Vehicle Emissions Star Rating, Howatson+Company for Australian Museum and Sandbox Media for Recycle All.
"We want to congratulate our shortlisted brands – as with last year we were impressed with the level of creativity and consideration put into their submissions," said Kate Young, national manager, CulturalConnect at SBS and part of the five-member jury.
The judging jury includes Adam Liaw, host of The Cook Up and co-chair of Sustainable Screens Australia; Arum Nixon, Australia chapter lead at Ad Net Zero; Abigail Thomas, head of sustainability at SBS; Kate Young, national manager, SBS CulturalConnect; and Angus Gordon, head of creative and production services, SBS CulturalConnect.
The 2026 challenge for brands was to focus on one of these three themes: nature, carbon and waste.
"It is a clear demonstration of how brands are thinking about these topics in their business practices and ensuring they are communicating this to consumers," said Young.
The winner will be announced later in the year.
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