Diana Ilinkovski. Credit: Prezzee
Digital gifting platform Prezzee has appointed Diana Ilinkovski global chief marketing officer.
Ilinkovski will lead brand strategy, customer acquisition and AI-driven marketing across Prezzee's consumer, business and marketplace arms in Australia, the US, Canada, the UK and New Zealand.
She joins from Stan, where as a founding CMO she helped build the streaming service into one of Australia's largest digital subscription brands, before stepping down in 2024.
"Prezzee is at a pivotal and incredibly exciting stage in its global evolution," Ilinkovski said.
"It's rare to join a business where brand reinvigoration, international scale and capability-building are all accelerating at once.
“I look forward to partnering with the business to shape the global brand for the next phase of growth, embedding marketing at the heart of how Prezzee scales globally, innovates at pace and builds deeper connections with customers worldwide."
She has also held senior roles at Twentieth Century Fox, Village Roadshow and LVMH Group.
“As we continue to scale globally, Diana's leadership will be instrumental in building a world-class marketing function that drives meaningful, sustainable growth," Prezzee CEO, Craig Smith, said.
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