Former Special employees launch new adtech platform

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 2 December 2021
Jesse McLallen and Sharon Gray

Former Special creative Jesse McLallen and producer Sharon Gray have launched a new adtech platform, The Spec Sheet.

The startup is a centralised online hub for managing and sharing ad specs between media owners, media agencies, and creative agencies in real-time. The platform is able to handle campaign delivery requirements including sourcing, organising, and managing ad specs across all channels.

“The sharing of ad specs between agencies and media owners is often messy and time consuming and can create tensions in relationships,” says Sharon Gray, The Spec Sheet co-founder and CEO.

“The Spec Sheet brings order and consistency to ad specs via its centralised database. It allows users to access up-to-date ad specs all in one place and to simplify and automate building spec sheets for campaigns. No more incorrect spreadsheets, no more out-of-date spec PDFs. No more spec mistakes.”

The Spec Sheet has signed on media owners which represent more than 90% of advertising spend in Australia to support and manage their ad specs on The Spec Sheet Platform.

“We were happy to align with The Spec Sheet and support our media agency partners, their clients and creative agencies by supplying our ad placement specs on the platform,” says Paul Brooks, director of sales for Nine for Brands.

“Nine for Brands has an array of traditional, new and innovative ad placements and The Spec Sheet offers another streamlining point for media planners to get the campaign delivery process started as quickly and accurately as possible.”

Kaimera founder and chief digital officer Trent McMillan has also adopted The Spec Sheet.

“With The Spec Sheet we are now able to spend time on thinking, rather than doing repetitive, mundane tasks such as ad specs updates,” McMillan says.

“Being able to know that we have a single source of truth that can be updated in real-time via the online platform, allows us to spend more time on our clients, actually extracting insights to further improve campaign performance.”

The duo claim the platform can save up to 70% of a media planner’s time when preparing a spec sheet.

“The development of The Spec Sheet was born from real problems, real experiences, and it’s a real solution that combats the often-over-complicated world of ad specs,” says Jesse McLallen, The Spec Sheet co-Founder and COO.

“After two years of development, we’re so proud to launch this world-first tech solution.”

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