JOY.
Independent marketing agency JOY has appointed former OMG executives Philip Pollock and Matthew Keegan as partners.
The two will lead a new team of performance data and digital insights.
JOY principal Simon Rush said the addition of Pollock and Keegan was a bold statement of intent for the agency as it evolves its digital and data offering.
“Phil and Matt are two of the most respected, talented and effective data and digital performance thinkers in Australia – we are delighted to have them join us,” Rush said.
“The marketing landscape is rapidly changing, due to the advancements of AI and complexities of data signals.
“Ensuring marketers & brands have access to trusted advisors in this space is critical.
"We believe passionately that data must be at the centre of an integrated marketing approach, informing brand strategy, content & creative, media strategy and execution.
“The addition of Matt and Phil won’t just help JOY get to the next level in performance media, it will enable us to evolve to the next level of sophistication as communicators and become the independent agency of the future.”
Pollock and Keegan will be preparing data, technology, digital and performance capabilities across the agency’s people, systems and processes.
They will also service existing client briefs and lead growth in the agency’s performance offering with clients.
Pollock has more than 20 years’ experience within the media industry, joining from Omnicom Media Group, where he was chief operating officer of OMG Digital ANZ.
“The marketing sector faces seismic shifts in the coming years, and agencies have a massive opportunity to rethink, retool and put themselves at the forefront of change,” Pollock said.
“Our initial focus at JOY will be to build upon the existing capability and bring global best practice and local innovation to performance digital whilst continuing to push for greater transparency in the media supply chain.”
Keegan has more than 15 years’ experience, also joining from Omnicom Media Group, where he was national managing director of performance and customer experience agency Resolution Digital.
Keegan said that joining the JOY team marks an incredibly exciting move.
“After nine years at Resolution Digital, I'm eager to use my experience in digital marketing within an independent full-service agency,” Keegan said.
“The chance to operate with agility and at speed during this unprecedented period of marketing evolution was an opportunity I couldn't miss."
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