Adobe has appointed senior business leader Simon Tate as president, Asia Pacific (APAC).
In his role, Tate will lead Adobe’s business across the region, reporting to Adobe president, international Paul Robson.
Tate joins from Salesforce where he spent six years as APAC Senior Vice President, responsible for all market segments, geographies and products during his tenure.
Tate’s experience spans across high growth companies and global brands, with the dynamic APAC region at the centre of his expertise.
“We’re delighted to have such an experienced technology leader join the Sydney-based Adobe APAC team. Simon truly understands the ANZ market, which is pivotal market for Adobe," Adobe managing director for Australia and New Zealand Suzanne Steele says.
"Australia and New Zealand is also a pilot region for rolling out new innovations for Adobe worldwide, for example our transformation to Creative Cloud was piloted in Australia before rolling out globally, and we recently launched Adobe Experience Platform in Australia.”
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