The Works has appointed former MercerBell boss Julie Dormand as managing partner on a contract basis.
Dormand will lead the agency operations, people and key clients. She will also drive business plan initiatives for 2022 as she joins on maternity cover with people and operations general manager Jasmine Lansdell and managing partner Kristie Thistelthwaite set to go on maternity leave in December.
“It would be an understatement to say The Works team are excited to be bringing on board such a well renowned and respected industry leader like Jules,” says founder and creative partner Damian Pincus.
“Jules will play an instrumental part in fulfilling our significant ambitions for 2022. Having led Australia’s first CX agency, Jules certainly has extensive expertise providing first-class customer engagement strategies, which will stand us in good stead with our clients.”
Creative project leader Jen Hird has also been promoted to head of project management to provide additional support.
Dormand will work alongside partner Douglas Nicol, creative partner Iggy Rodriguez, and managing partner Ruth Haffenden who returns from maternity leave.
Dormand had previously been CEO at MercerBell from 2019 to February this year.
“It is great to be a part of The Works team at a time when they have such momentum behind their new positioning Be Significant,” Dormand says.
“They have an infectious energy for creativity and client results. Their award-winning culture shines through in the approach to the work.”
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