TC Miles.
Thomas (TC) Miles, former head of PwC’s Marketing Advisory,has launched BrandOrder, a consultancy with the mission to solve the problem of how organisations are having to do more with less.
“Over the last decade working in management consulting we’ve seen consistent themes around managing complexity while resources and teams are being fragmented,” said Miles.
“Senior leaders intuitively know what needs to be done to improve organisational performance, but they often lack the time, budget or internal capability to help them.
"Many of these challenges faced are historical, planning processes, legacy brands and operational structures, putting them in the too-hard basket in the face of day-to-day delivery.
“There is often not just a need for better strategy, it’s the ability to get alignment through singular propositions, to meet the needs of stakeholders in the most efficient way.
"It requires experts in understanding businesses and the people in them, with the ability to navigate these structures, getting to what’s important to make businesses more focused, and ultimately more profitable.”
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