Former Dentsu Aegis Network (DAN) executive Nick Swifte has joined independent full-service agency Rapid Media as a senior account director.
Swifte had previously been leading DAN's government solutions division, which was launched in 2018 to service its federal, state and local government clients nationally.
The division was launched with the intention of generating and servicing opportunities outside the scope of Master Agency Media Services (MAMS) agreements, of which Dentsu X lost to IPG Mediabrands agency UM.
Swifte exited the holding company alongside Indy Khabra in August, during one of several rounds of redundancies rolled out by DAN last year.
He had been one of the longest serving executives at DAN, with more than 20 years with the holding group.
During his time, he held roles such as Victorian investment director, national trading and investment director for then Dentsu Mitchell and head of investment for Dentsu X.
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