Former Cashrewards CMO Nicole Bardsley to head of marketing at Uber ANZ

By AdNews | 5 March 2024

Nicole Bardsley has been appointed head of marketing for Uber ANZ. 

She replaces Australian marketer Andy Morley who was promoted to director of marketing for Uber across Asia Pacific (including Japan, South Korea, Hong Kong, Taiwan, India, Australia and New Zealand).

Bardsley was most recently the CMO at Cashrewards and prior to that held senior brand marketing leadership roles at Westpac and Virgin Mobile.

She will lead marketing in Australia and New Zealand for Uber and Uber Eats helming some of the most acclaimed campaign properties including - Get Almost, Almost Anything, Uber One - Savings that Don’t Disappoint, Uber Reserve, Uber Car Share and countless more.

Morley says the benefit of having a high performing marketing team in Australia - with a reputation for brilliant creative output and a chain of impactful locally crafted campaign work - is that it fortunately attracts incredibly strong candidates.

"Throughout the process we considered marketers locally and internationally. Our global selection panel was most impressed by the strategic acumen, brand expertise, passion for cut-through communications and historic impact Nicole has enjoyed across many roles throughout her career. I’m delighted to be able to welcome Nicole to the Uber team," he says.

Bardsley says like many marketers she has long admired and respected the brand work that Uber delivers time and again.

"Uber is finely attuned to culture and celebrated for that with a slew of successful campaigns. But what attracts me most to this role is the opportunity to build on a legacy of highly impactful and effective work with this exceptional team," she says.

"I am incredibly excited to be joining Uber and and I am energised by the challenge of continuing to make sure Uber, Uber Eats and Uber Carshare are front of mind for the millions of Australians and Kiwis who interact with the Uber platform every month no matter where they’re going or what they’re getting.”

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