Specsavers.
Australia’s short film festival Flickerfest has partnered with Specsavers for a third year in a competition for creatives.
Australian filmmakers are invited to deliver a completed 30 second ‘Should've Gone to Specsavers’ TVC to air on the Flickerfest screen and in media around the country.
“This is the third year of our partnership, and it's been incredibly rewarding to work with the team at Specsavers again to be able to support and nurture an Australian creative to develop their skills through this wonderful career initiative,” said Flickerfest festival director Brownyn Kidd.
“At Flickerfest, we are committed to finding pathways to support Australian filmmakers beyond our festival and it's fantastic to partner with brands such as Specsavers who support us in our vision to discover, reward and further career opportunities for Australian talent in such a meaningful way.”
A jury will critique all entries and announce five finalists who will all be awarded $20,000 in prize money and will have their entries shown at Flickerfest’s Bondi event in January 2026.
Then the voting will be thrown open to the public to decide the prize winner of $50,000, announced at the close of Flickerfest 2026 in Bondi on January 25.
Entries are now open and close December 1.
“The Should’ve brand platform is over 16 years old in Australia and we always say that everyone has had a Should’ve moment,” said Specsavers head of marketing, awareness & consideration Anri McHugh.
“What seems like a simple idea is actually quite tricky to get right and so we look forward to seeing which creative ideas shine through and in particular, which ones resonate with the public when it comes time for voting.
“To be able to help nurture up-and-coming local talent and to provide a platform for them to further their careers is a real privilege.”
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