Nine has unveiled new entries in its State of Originality competition as part of game two of last night’s 2021 State of Origin series.
This round of the competition, created by Nine’s marketing solutions division Powered, sees major brands Menu Log, ResMed, Four N Twenty, Anaconda and BWS enter the origin-al creative competition for the biggest prize in Australian advertising.
Nine unveiled the competition at last year’s Upfronts with more than $1 million in advertising inventory up for grabs across Nine’s leading television, radio, digital and print assets.
The latest campaigns: MenuLog for their campaign #OriginSnackdowns by McCann and UM; ResMed’s State of Origin Campaign 2021 by Magnum & Co and Taska Media; Four N Twenty’s campaign “We were there” by BWM Dentsu Melbourne and X; Anaconda’s Fish of Origin by Anaconda, The Post Works and Radium Design; and BWS’s Before Convenience by M&C Saatchi and Carat.
In each round of State of Origin, Nine will unveil new entries for the competition, with campaigns by SA Tourism, McDonald’s, Google and Bundaberg among the entries announced in Round 1.
All entries will be judged by a panel: Tara Ford, CCO of The Monkeys; Ant White, CCO of newly minted agency Howatson+White; former adman, Gruen panellist and 3AW Breakfast co-host Russel Howcroft; and globally acclaimed disruptor, former CEO of BBH, founder of MakeLoveNotPorn and all-round advertising legend, Cindy Gallop.
When the final list of entries is unveiled at the end of State of Origin Game 3, Nine will open a public judging component, with 20% of the voting going to votes cast via the Wide World of Sports website.
Campaign name: #OriginSnackdowns
Agency: Taska Media
Creative: Magnum & Co
Campaign name: State of Origin Campaign 2021
Four N Twenty
Creative: BWM Dentsu Melbourne
Campaign name: We Were There
Agency: PHD Media
Creative: The Post Works / Radium Design
Campaign name: Fish of Origin
Creative: M&C Saatchi
Campaign name: Before Convenience
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