Five more campaigns for State of Originality

By AdNews | 28 June 2021

Nine has unveiled new entries in its State of Originality competition as part of game two of last night’s 2021 State of Origin series.

This round of the competition, created by Nine’s marketing solutions division Powered, sees major brands Menu Log, ResMed, Four N Twenty, Anaconda and BWS enter the origin-al creative competition for the biggest prize in Australian advertising.

Nine unveiled the competition at last year’s Upfronts with more than $1 million in advertising inventory up for grabs across Nine’s leading television, radio, digital and print assets.

The latest campaigns: MenuLog for their campaign #OriginSnackdowns by McCann and UM; ResMed’s State of Origin Campaign 2021 by Magnum & Co and Taska Media; Four N Twenty’s campaign “We were there” by BWM Dentsu Melbourne and X; Anaconda’s Fish of Origin by Anaconda, The Post Works and Radium Design; and BWS’s Before Convenience by M&C Saatchi and Carat.

In each round of State of Origin, Nine will unveil new entries for the competition, with campaigns by SA Tourism, McDonald’s, Google and Bundaberg among the entries announced in Round 1.

All entries will be judged by a panel: Tara Ford, CCO of The Monkeys; Ant White, CCO of newly minted agency Howatson+White; former adman, Gruen panellist and 3AW Breakfast co-host Russel Howcroft; and globally acclaimed disruptor, former CEO of BBH, founder of MakeLoveNotPorn and all-round advertising legend, Cindy Gallop.

When the final list of entries is unveiled at the end of State of Origin Game 3, Nine will open a public judging component, with 20% of the voting going to votes cast via the Wide World of Sports website.

Agency: UM

Creative: McCann

Campaign name: #OriginSnackdowns



Agency: Taska Media

Creative: Magnum & Co

Campaign name: State of Origin Campaign 2021


Four N Twenty

Agency: iProspect

Creative: BWM Dentsu Melbourne

Campaign name: We Were There



Agency: PHD Media

Creative: The Post Works / Radium Design

Campaign name: Fish of Origin



Agency: Carat

Creative: M&C Saatchi

Campaign name: Before Convenience



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