SLSA.
Five by Five Global has been appointed Surf Life Saving Australia’s (SLSA) creative and brand activation agency of record, following a competitive pitch.
The appointment will see Five by Five partner with SLSA on a national launch campaign in 2026 aimed at bringing Australians together to celebrate and support the surf lifesaving community.
“We’re incredibly proud to be chosen to help shape the next chapter for Surf Life Saving Australia,” said Five by Five Australia managing director Mark Anderson.
“It’s an incredible organisation with a remarkable legacy and a mission that resonates deeply with our team and with all Australians.
“This is a particularly special win for us and testament to the energy, passion and ideas our people bring to the table every day.”
This win comes as the agency in Australia approaches 12 months under managing director Mark Anderson.
SLSA joins other agencies under Five by Five including Governance Institute of Australia, HoverAir, a yet-to-be-launched new skincare brand and Hydralyte.
Media strategy and buying will continue to be managed by incumbent partner, Love Media.
“It was a fiercely competitive process, which reflects the respect and passion so many have for the Surf Life Saving movement,” said Surf Life Saving Australia senior brand, marketing and communications manager Brett Morgan.
“Five by Five’s creative thinking, strategic clarity and understanding of our purpose really stood out.
“We’re excited to partner with them to deliver something truly unifying for Australia in 2026 and beyond.”
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