Five by Five wins Hydralyte pitch

By AdNews | 11 July 2024

Independent creative agency Five by Five Global has won a competitive pitch for Care Pharma's Hydralyte.

The work starts with an integrated campaign.

72andSunny was appointed in 2022 to create a platform and campaign to launch a new product range for Hydralyte.

Media planning and buying remains with This is Flow.

“Five by Five showed us they understood the audience brilliantly and gave us a brand vision that plays perfectly on a compelling tension point,” said Joan Isaac, marketing manager at Care Pharmaceuticals.

Matt Alchin, client director at Five by Five, said Hydralyte is the most recognisable name in the hydration space.

"We are absolutely over the moon to get the opportunity to work with such an iconic brand," said Alchin. 

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