Fifth radio ratings: 2GB drops while 3AW bounces back

Jason Pollock
By Jason Pollock | 29 August 2023
Credit: Jason Rosewell via Unsplash

Survey 5 radio ratings results from GfK, the official provider of radio ratings for Commercial Radio Australia (CRA), have been released.

In Sydney, KIIS1065 dropped to 10.0 from 12.0, with 2GB also falling to 11.6 from 14.3. Smoothfm 95.3 failed to crack double digits (9.9) in Survey 5 after registering an 11.3 share in Survey 4. On the breakfast slot, the Kyle & Jackie O Show fell slightly to 13.9 from 17.1, while 2GB's Ben Fordham also declined to 14.6 from 18.1 in Survey 4.

In Melbourne, 3AW reversed their downward trend from the past three surveys, rising to 16.7 from 14.6, but GOLD 104.3 fell to 9.6 from 10.8 in Survey 4. The 3AW Breakfast with Ross Stevenson and Russel Howcroft rose to 22.3 from 19.2, grabbing the highest percentage of share on the Melbourne breakfast market.

Ciaran Davis, ARN Media CEO & MD, said ARN are very pleased with today’s survey results and the ongoing achievements of ARN this year, not only for its metro stations but also tthe recently integrated regional markets and constantly expanding podcast network.

“It’s particularly pleasing to see the 25-54 audience choose KIIS as the number one national brand,” he said.

“Our continued growth not only showcases our dedication to delivering unique live and local content but also highlights the effectiveness of ARN’s All Audio strategy in creating a robust and integrated audio business that benefits both listeners and clients.”

Duncan Campbell, ARN chief content officer, said he's extremely proud of the content ARN have produced this year, which is reflected not only in today’s survey results but also the record haul of ACRA nominations the company received last week.

"In Sydney we continue our unparalleled dominance in Breakfast programming, boasting both the #1FM and #2FM shows for KIIS 1065’s Kyle & Jackie O and WSFM’s Jonesy & Amanda," he said.

"I’d also like to congratulate the Mix 102.3 team in Adelaide, with The Ali Clarke Breakfast Show seeing consecutive survey growth and increasing its share by a huge 2.1% this survey, jumping to #2FM Breakfast.

"It’s also pleasing to see gains in Perth, powered by Clairsy & Lisa in Breakfast and Will & Woody in Drive, and Brisbane, with Robin, Terry & Kip seeing the biggest share growth in market.”

NOVA Entertainment CEO Peter Charlton said the industry is experiencing record audience figures as listeners’ love for audio continues to grow across broadcast, streaming and podcasting.

"I'm delighted that NOVA remains the most listened to metro network with 5.9m listeners, that Smooth FM 91.5 is now the #1 FM station in Melbourne and the growth we have seen across key breakfast shows like Sydney's Fitzy & Wippa with Kate Ritchie and Perth's Nathan, Nat & Shaun in Perth," he said.

“NOVA Entertainment continues to be the home to some of Australia’s most loved and listened to audio brands, with consistently strong results across our networks, delivering a compelling commercial offering for clients and engaging content for listeners. Today’s results reflect the commitment and effort from all of our teams across NOVA.”

Group program director for Nova Network, Brendan Taylor, said in another highly competitive survey, this is a strong result for the Nova Network’s across all markets.

"Nova Perth continued to deliver exceptional numbers, with both the station and Breakfast show again #1, while Nova Brisbane maintained its #1 position and was the most listened to in Breakfast," he said.

"We're delighted to see Fitzy & Wippa with Kate Ritchie increase their share in Sydney, while Nova’s Drive show - the longest running Drive line-up on Australian radio - yet again delivered another set of extremely strong results nationally.” 

Head of programming for the Smooth Network, Peter Clay said NOVA is once again extremely pleased with the results for Smooth FM in this latest survey.

"Smooth FM 91.5 is now the #1 FM station in Melbourne, with Smooth FM 95.3 being just 0.1 share point off #1 FM in Sydney. The brand, which now extends to Brisbane, Adelaide and Perth, continues to go from strength-to-strength and these results are only possible thanks to the incredible team that works hard everyday across the business.” 

Nine radio’s head of content, Greg Byrnes, said it's another strong result for Nine's live and local content with clear number one stations in Sydney and Melbourne and audience gains across the network.

“The 3AW result is extraordinary given the team has managed to create a new high in audience numbers. It's also pleasing to see some stability returning after lineup changes in Brisbane and Perth," he said.







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